The 2012 National Assembly election, according to PR adviser Hayk Kirakosyan, can be described as an election without choice – no new faces or ideas.
According to Hayk Kirakosyan’s observation, “The RLP has missed its boat… The Heritage Party has justified itself to the people, conducting activities in the National Assembly… And in case of the Republican Party of Armenia (RPA) and the Prosperous Armenia (PAP), the main battle is between this two, but it may also be a game, in order to, let’s say, push the Armenian National
Congress (ANC) to the sidelines… As for the ARF, as they didn’t betray their old friends in the previous election, now too, we can say that they don’t betray the old technologies or the old technologies don’t betray them.”
According to the expert, candidate parties, which have sufficient money in their funds, in order to employ the latest PR tricks, don’t wish to gain the people’s liking with PR. The parties explain, “Well, the villager will not understand.” Whereas the tricks that are in the field of political PR don’t have anything to do with the level of education and understanding of the villager. In response to a question of www.aravot.am whether it was right, from the PR perspective, to go to a pre-election rally with bodyguards, Hayk Kirakosyan said that noting how the bodyguards of political leaders worked, one could say that they even propagandized against their boss, “Appearing with bodyguards among people is a repulsive and obstructing thing. Bodyguards make way by pushing people and it makes an impression on people and the man who is pushed will not cast his vote for the candidate. It turns out that the leader come to propagandize and the bodyguards to anti-propagandize.”
Read also
More details in tomorrow’s issue of Aravot newspaper.
Nelly BABAYAN
