Two TV spots against violence against children have been produced in Armenia as part of the ‘Unite for Children, Safe Futures’ programme funded by the European Union in association with Open Society Foundations-Armenia, and implemented by Save the Children.Arguing there can be no justification for violence against children, the first video shows a child intervening when he hears a girl next door pleading with her mother not to hit her, and urges viewers: “Don’t be indifferent towards violence against children…”
The second shows a series of scenarios where adults react to situations involving children, with warmth and humour, instead of anger and violence, telling viewers:
“Sometimes we need to be keen-witted to prove that we are wiser…
Sometimes we need to be kind to prove that we understand them…
Sometimes we need to be patient to show that we love them…
But we must never use beating and abuse to prove anything!
Let’s surround children with love and warmth…”
The Public Service Announcements were produced by the ‘Unite for Children, Save Futures’ project, which aims to address the prevalence of violence against children in all settings in Armenia, explore existing and potential capacities to address it, and develop a comprehensive child protection referral system to help prevent, identify and respond to cases of violence against children. (EU Neighbourhood Info)
