On March 27, the undergraduate students of the Department of Public Marketing and Communication of the State Institute of Public Management and Territorial Governance (IMPGT) of France’s Aix-en-Provence City defended their graduation theses on the topic of elaboration of the strategy of territorial marketing and communication for Nagorno Karabakh.
Thirty five students defended their theses entitled “Nagorno Karabakh – Delight of Discovery”, “Nagorno Karabakh – Hidden Treasure”, “Nagorno Karabakh – One territory, One Entity, One Program”, “Don’t Tell Anyone”, and “Nagorno Karabakh – Pearl of the Caucasus.
In the theses, the students presented their proposals on the issue of what kind of communication and marketing strategy should be adopted by Nagorno Karabakh, which is unfamiliar to many in the foreign countries, in order to increase its attractiveness in the tourism and economic spheres.
The jury, which comprised Chairman of the France-Karabakh Friendship Circle, MP Francois Rochebloine, members of the Circle Senators Sophie Joissains and Michelle Amiel, lecturer of the Institute, Chief of Staff of Les Pennes-Mirabeau Mayor’s Office Philip Gallo, Dean of the Department Christoph Alo, and Permanent Representative of the Nagorno Karabakh Republic to France Hovhannes Gevorgyan, recognized as the best works the theses entitled “Nagorno Karabakh – Hidden Treasure” and “Don’t Tell Anyone”.