By the rules of commercial advertising, if you advertise your product, then the commercial should not contain anti-advertisement on any other product. You perhaps have noticed that, let’s say, if an X laundry detergent is advertised, then it is contrasted not by an Y detergent (which would be an anti-advertisement), as an example of ineffectiveness, but on a white background it is written a “regular detergent.” The law is clear on this, tell how good you are rather than how bad the other one is.
There are no similar rules in the media field. Normally, the journalists are not limited to only seeking interesting stories and, presenting them to the readers, they also strive to show how brave they are and what tireless ideological fighters they are, unlike the colleagues having exactly the opposite human and civil features.
But it is a trifle and a kindergarten compared with the competition in the political arena. Here, it is obvious that you should show your unreserved virtues only on the background of vivid weaknesses of the others. Therefore, you are obligated to speak not about, for example, how to organize the parking in the city (unless, of course, you agree that it must be organized in some way rather than everyone parks where he wants), but to exclaim in a possible emotional way, “Oh, looters, you made these people sick with your red lines.” First, it is easier to obtain a reputation of “thinking about people”, secondly, thinking about organizing requires some mental efforts for which there is no willingness or possibility to fulfill them.
However, it is not the worst option too, because here, however, we are talking about government-opposition contrast, truly without any positive outcome. It is more ironic when the opposition politicians want to prove their being “true” opposition in contrast to “false” opposition. I’m not a fan of the PAP party, nor the ARF party, nor of those who carry out “national rallies” in the squares of Armenia consisted of 20 people. But everyone does what he can do and the way he imagines it. Isn’t it right to direct all the rhetorical arrows to the authorities rather than to each other?
Then they are surprised that the citizens voting “no” to the authorities say “no” to them by not attending the “national rallies”.
Aram ABRAHAMYAN
