Nokia’s 3310 phone has been relaunched nearly 17 years after its debut.
Many consider the original handset iconic because of its popularity and sturdiness. More than 126 million were produced before it was phased out in 2005. BBC reports.
The revamped version will be sold under licence by the Finnish start-up HMD Global, which also unveiled several Nokia-branded Android smartphones.
One expert said it was a “fantastic way” to relaunch Nokia’s phone brand.
“The 3310 was the first mass-market mobile and there’s a massive amount of nostalgia and affection for it,” commented Ben Wood from the technology consultancy CCS Insight.
“If HMD had just announced three Android devices they would have barely got a couple of column inches in the press.
“So, the 3310 is a very clever move and we expect it will sell in significant volumes.” The announcement was made ahead of the start of the Mobile World Congress tech show in Barcelona. LG, Huawei and Lenovo are among others to have unveiled new devices.
Nokia no longer makes phones itself, but manufactures telecoms equipment, Ozo virtual reality cameras, and health kit under the Withings brand.
