The #Aid4Artsakh matching gift campaign for humanitarian relief in Artsakh and Armenia was intended to
generate $5 million in donor support over the course of six weeks with a commitment from AGBU to match it
dollar for dollar up to that amount. Yet the swift and overwhelming response from all corners of the Armenian
World met that goal in just 4 days, thereby completing the matching phase of the fundraising effort as of
midnight October 9, 2020.
The donations received by this time totaled $5,400,000, which added to AGBU’s $5,000,000 match brings the
total to the $10,400,000 which was transferred to All-Armenian Fund. While any new gifts received will not
qualify for a match, the donations will also be transferred to the Fund.
The proceeds from this drive will help support the life-sustaining humanitarian assistance for civilians and lifesaving emergency medical equipment.
“This instantaneous and organic outpouring of support sends a powerful and heartfelt message to all those in
harm’s way or with family members defending the nation on the frontlines,” stated AGBU President Berge
Setrakian. “It says ‘You are not alone. We rise together as one Armenian Nation.’”
In response to the news, All Armenian Fund Executive Director said, “We can’t thank AGBU enough for
initiating the $5 million matching gift opportunity through its own assets and for deploying every tool in its global
communications arsenal to reach old and new donors far and wide in a time-warp speed.”
To continue delivering humanitarian support for the people of Armenia and Artsakh, first time and existing
donors can direct their gifts to himnadram.org or agbu.org/aid4artsakh.
Read also
The Armenian General Benevolent Union (AGBU) is the world’s largest non-profit organization devoted to
upholding the Armenian heritage through educational, cultural and humanitarian programs. Each year, AGBU
is committed to making a difference in the lives of 500,000 people across Armenia, Artsakh and the Armenian
diaspora. Since 1906, AGBU has remained true to one overarching goal: to create a foundation for the
prosperity of all Armenians. To learn more visit www.agbu.org.
AGBU Press Office
