Within the framework of the EU-funded “KATAPULT” project, implemented by the Armenian General Benevolent Union (AGBU) in partnership with Creative Armenia, the first Katapult Pavilion was organised at the HayArt Cultural Centre. The event aims to provide a unique marketplace in Armenia to showcase products and projects covering the creative sectors of fine arts, innovative technologies, design, architecture, fashion and printing.
On this occasion, EU Ambassador to Armenia Andrea Wiktorin said: “The creative sector is a key driver of economic growth. Creative industries strengthen the soft power of a country by projecting its values, culture and ideas to the rest of the world. Culture is the DNA of your country and is your visa to cross borders and facilitate exchange, discovery and cooperation between people. Thanks to the innovation and commitment of civil society and the diaspora, the “Armenia” brand is recognised worldwide as a source of inspiration, innovation and quality.
We need to capitalise on this unique added value, and you can count on the EU’s support because we share the same values of tolerance, plurality, inclusion, respect and humanism.”
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