It was clear from the beginning that Tigran Avinyan’s rating as a mayoral candidate is relatively low: no “charisma,” no rhetorical skills, and no aggression that captures the hearts of the “masses.” Avinyan is perceived as a new formation businessman who cannot act as an “alpha “Alpha male” in any matter. Of course, during the elections, the police, heads of schools and other budgetary institutions, as well as “tasovshiks,”(shufflers), who worked for the RPA with the same enthusiasm, will work for him, but all this is not enough to provide an absolute majority to the Civil Contract List of the Yerevan Council of Elders.
Pashinyan’s team understood this (I think a little late). After that, it became necessary to bring another player to the arena, the famous actor Hayk Marutyan, who has charisma, is a good orator, and can deliver speeches that ignite people. Naturally, he will “moderately” criticize the current government of Yerevan (not rising to a high state level), but, as a revolutionary, he will make his main target the “formers,” working, in fact, for the same Pashinyan electorate, but doing it more skillfully than Avinyan. Five years ago, it would have been enough if Pashinyan had announced: “Avinyan is my candidate.” Now it is not enough; public sentiments have apparently changed.
It is not worth talking about these simple political technologies for a long time; those who have heard about them (also in the example of other countries) know what we are talking about. Those who haven’t heard will undoubtedly believe the claims of Avinyan and Marutyun that they are not related to each other.
Another thing worries me: the “protagonist” of the “black-white” plot enters the game if we speak in theatrical language. I see the root of most of today’s problems (of course, not only in Armenia) in “black-and-white” thinking. It is beneficial for any government to reduce people’s thinking to the herd level, dividing “own” and “strangers,” which excludes normal dialogue and standard joint work. It is so at personal, national, and international levels. Unfortunately:
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Aram ABRAHAMYAN
