Introduction
Women are increasingly becoming leaders in various fields, including fashion, business, and social initiatives. Erika Chilingaryan is one of those who inspires others with her example. She managed to turn her passion for design into a successful brand that not only advances the fashion industry but also changes people’s lives.
- The Path to Success: From Lawyer to Designer
Erika started her career as a lawyer, earning a Master’s degree in law. However, her creative nature and desire to continue the family tradition in the fashion industry led her to a pivotal decision — to start her own business.
- Tip: Don’t be afraid to change direction if you feel your passion lies elsewhere.
- Building the Brand: From Idea to Execution
The brand Platon FF, founded by Erika, reflects her dedication to high-quality standards and unique design.
How to Start from Scratch: Key Steps by Erika Chilingaryan
When creating my brand, I didn’t only think about style, but also how it could change the approach to fashion in my country. I was always frustrated by the trend towards excess that dominated among Armenian women. Everything was bright, saturated, overloaded — clothing, accessories, and bold makeup. In my opinion, style should leave room for intellect and restraint.
I adhere to a more conservative, minimalist approach. My goal was to offer something opposite. That’s why I decided to create clothing that is as simple, comfortable, and elegant as possible.
- Look for problems you want to solve.
My inspiration came from the desire to change the approach to fashion in Armenia. I wanted to show that beauty lies in simplicity and help women discover a new style based on minimalism and functionality.
- Focus on your niche:
I focused on creating clothing that blends tradition and modern trends. This was an attempt not only to change the style but also to show how Armenian culture can fit into global fashion.
- Constant Development and Recognition:
To promote my brand, I sought opportunities to make a name for myself. It took courage and continuous effort to improve the quality of the collections.
- Expand through Partnerships:
Collaborating with professionals and experts from different countries helped me move beyond the local market and present my brand on the international stage.
- The Importance of Taking Risks: Why It Matters
Many wonder whether it’s worth risking their money for a business. What if it doesn’t generate profits? This fear often prevents people from taking the first step.
“When I started, I had no guarantees. All I had was a tremendous desire to create. I didn’t think about what would happen if things didn’t work out. The process of creating clothing was so fascinating to me that I simply moved forward, despite all the challenges.
Love for your craft should be stronger than fear of the future. Risk is not a barrier, but an opportunity. An opportunity to learn, discover yourself, and grow. Yes, there were mistakes, but each one made me stronger and led to what I have today. If you are truly passionate about what you do, the question ‘What if it doesn’t work out?’ becomes irrelevant.”
- Tip: Believe in your ideas and focus on the process, not the outcome. This will help you move forward, even when facing difficulties.
- Women and Challenges in Business
Starting a business requires not only creativity but also the ability to overcome challenges.
- Erika’s Lessons:
- Don’t fear competition: success in the fashion industry depends on uniqueness.
- Learn and adapt: taking business courses and working with Italian experts helped me improve the brand.
- Social Mission and Sustainable Development
I am not only growing my business but also helping women realize their potential by creating jobs and offering training.
- Tip: Incorporate a social component into your business — it not only brings profit but also deep satisfaction.
- Personal Secrets to Success
- Continuous Learning: Throughout the development of my brand, I kept learning, participating in masterclasses and courses, and taking advantage of every growth opportunity. This has always been an important part of my journey. I plan to continue learning and developing to constantly improve my knowledge and strengthen the brand.
- Balance: “Business requires full dedication, but inspiration always comes from family, travel, and the people you work with.”
- Joy in the Process: “For me, every collection is not just work, but an opportunity to share my soul with the world.”
Conclusion
Erika Chilingaryan’s story proves that women can achieve anything they set their minds to, even in competitive industries. The key is passion, determination, and the desire to create something meaningful. And the willingness to take risks turns dreams into reality.
