𝐒𝐭𝐚𝐫𝐛𝐮𝐜𝐤𝐬 𝐞𝐧𝐭𝐫𝐲 𝐭𝐚𝐥𝐤𝐬 𝐢𝐧 𝐀𝐫𝐦𝐞𝐧𝐢𝐚 𝐚𝐫𝐞 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐢𝐧𝐠.
On January 27, 2026, Enterprise Armenia CEO Gohar Abajyan met with Stephen Gourmand, MVO, Head of the CEO Office of Alshaya Group, to advance discussions on #Starbucks’ potential entry into #Armenia.
The meeting focused on Armenia’s economic stability, consumer #market #potential, and long-term growth outlook, as well as the practical steps needed for negotiations with Starbucks’ regional operating partner.
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Key aspects of the #market #entry process were reviewed, including location considerations, regulatory and operational requirements, and coordination with public and private stakeholders. Concrete next steps were agreed, with Enterprise Armenia supporting the process as a coordination platform.
Discussions with Alshaya Group are ongoing, with a shared focus on achieving clear and practical outcomes.
