Tomorrow on May 24, the Orange “Chase the Ball” game will see football fans take to the streets of Yerevan for the second and last time where they will chase, with the help of their smartphones and mobile application, the adidas Tango12, Official Match Ball of UEFA EURO2012 to be used during the match Italy-Spain on June 10. All those who will find the ball will get the possibility to get tickets to the match Italy-Spain.
To play Chase the Ball, fans must:
- Download the app: Once the player has downloaded the Orange Supporters’ Cup application, they will receive a message to let them know a game has started and the chase to find the ball has begun. The official application is available on iOS, Android and BlackBerry OS. For more information on the contest or to download the application fans can visit: https://orangearmenia.am/uefa-euro-2012/chase-the-ball
- Chase the ball: Making use of the smartphone’s in-built geolocation features, players will receive clues based on their vicinity to the hidden ball.
- Use local knowledge: To solve the clues, players will have to use their knowledge on Yerevan to identify the location where the ball is hidden. The in-app map will also show where other players are in relation to them – so players can keep a close eye on the competition as they hunt for the ball.
- Share with your friends: Once they have located the ball, players must use the app to upload a photo of them with the ball. This photo can then be uploaded to their social networks, sharing their EURO 2012 tm moment with family, friends and colleagues.
A jury will select one winner for Armenia, based on the fun photos, who will be rewarded with a pair of tickets for the match Italy-Spain, on June 10; the prize includes travel, accommodation and a hospitality package.
The first Yerevan game “Chase the Ball” hs taken place on May 19. On that first day, the ball was hidden in the Orange shop oat the address Komitas avenue 39.
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Aram Mkrtchyan Orange Armenia Marketing Director, comments “UEFA EURO 2012 tm will be the highlight of the year for football fans. With Chase the Ball, fans have a unique opportunity to take part in an exciting competition, have their photo taken with an adidas Tango12 official UEFA EURO 2012 tm match ball, create their very own memory of this exciting sporting event, and have the chance to win great prizes. In the results of the first day we have alreadu had winners who have been photographed and sent their photos to the Jury. With Chase the Ball, we’re giving fans the chance to prepare for EURO 2012 tm like never before.”
Orange is a proud sponsor of UEFA EURO 2012™, with Orange acting as an exclusive telecommunications partner in Poland, and UEFA and Orange developing the official mobile application for the tournament. This is Orange’s first pan-European sponsorship, with the following countries participating in the sponsorship and Supporters’ Cup competition: Spain, Poland, France, the United Kingdom, Slovakia, Romania, Austria, Luxembourg, Moldova, Switzerland and Armenia.