Khachkar Studios’ latest Masterclass is no longer English-only. Masterclass #3, “Revitalizing Churches Worldwide,” has been released in Eastern Armenian and Western Armenian editions.
Featuring the case study “Armenian Churches Joining the Movement,” the program is built to confront what the organization terms the shocking reality facing Armenian Christianity today.
The most striking figure: just 7 in every 1,000 U.S. Armenian women ages 18–29 attend church on an average non-holiday Sunday, with 246 attending and 34,181 not. Across 23 Orthodox Christian groups studied, U.S. Armenian church attendance ranks 22nd.
Masterclass #3 opens by asking leaders two things: do we care, and are we willing to take responsibility for major change. It answers with 4 goals and 7 steps designed to revitalize parishes, bring attendance back up and embed Transparency, Accountability and Performance, or T•A•P, in church life.
Read also
The program also addresses financial transparency, training and education, church operating models and Social Return on Investment (SROI), and it supplies practical tools for making weekly progress visible, from attendance reporting to the “Bring a Friend. Bring a Family Member.” outreach effort.
To support the rollout, Khachkar Studios has allocated $100 million toward educating the Armenian community about these realities. Its message to church leadership is concise: measure what matters, publish it, act on it.
The ask of every viewer is a powerful one: come to church, and bring a friend or a relative with you, this Sunday and every Sunday. Watch at https://khachkarstudios.com/masterclass3/