Opines a PR specialist
“What we call a campaign, its authors very honestly call it a “reality show” where the core is the word “show”. We need to pay attention that we are talking about amending the Basic law. Here, it would also be interesting to study the behavior of others to their Basic laws. For some people, it is a document generating almost religious feeling, which is kept intact for centuries,” said PR specialist Hayk Kirakosyan, in an interview with “Aravot”, analyzing the campaign of “Yes” and “No” camps conducted in the meantime for constitutional amendments, particularly, the new technology used in our reality – a “Reality show”.
Refraining from calling the happening a campaign, he says, “I think it would be much more task-oriented to include circus programs in this staff, it would be more impressive and entertaining in the regions. In other words, our fellow villagers who had taken loans for paying the tuition fee and have lost their houses have so many problems – from water to the shooting opponents – that the circus programs would be more impressive for them. In other circumstance, the motto of “my bleeding heart vs. their fun” will operate. And, of course, it is obvious that as long as our mother circus is not operating, the reality-show participants have taken on the function of the clown.”
Mr. Kirakosyan thinks that thus smiling at the face of the society and making a show, those who have initiated this pursue two key objectives: to discharge the anger, resentment and aggression that exists in the society, secondly, convey sarcasm and humor to the happening so that the most important task would become not so important for the society. “As a result, they leave the anger and begin not to perceive all seriously that should be perceived seriously. It appears that the people who are the supporters of “No”, their brains are washed, because a significant part of them were the people some months ago who did not believe that clean and fair elections are possible in our country. If you did not believe that it was ever possible for the authorities to organize free and fair elections, why are you taking part in this reality show now?”
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Observing the stance of the participants of the reality shows in the campaign, PR expert says, “I am sure that entirely everyone with the exception of one or two people of this sixteen members are the government servicing forces, no matter whether they are from the “Yes” or “No” camps. Simply, some people are participating by playing an opposition, others are playing pretending to be followers of the ruling party. Let from now on organize electricity price hike reality shows of “Yes” and “No”, a show of demolishing ancient architecture statues and organize emigration shows.” PR expert noted that it is obvious that major financial resources are spent for the “Yes” campaign, particularly by the ruling party. only recently pre-election campaign offices are opened, external ads are posted on the streets. “It is a carefree state of mind,” he says. He also does not believe the statements by the political forces of the “No” that it is going to be a revolution, he says, “I am one hundred percent sure that several people will be arrested by the end of November. No beating and no detaining, after December six they will be released,” he says.
Referring to the “No” campaign in social networks, which is more active, Mr. Kirakosyan said, “They say impressively, say “No,” as if saying say, say “Yes”. What is the difference? No intention causing any substantiation, any fear or, on the contrary, sense of responsibility is noticed. They are not convincing. Also made in a little hurry.” The created situation, according to our interlocutor, is the scenario prepared by the authorities. He says that it is possible that it is advantageous to the authorities for the people to vote against the constitutional amendments, it is also not ruled out that this is the result of external pressures, and the ruling party is reluctant to the constitutional amendments. “But, in any case, if they are intended that the “Yes” will pass, they will do their best to make it pass. If not, then they are playing a game allegedly it is necessary.”
HRIPSIME HOVHANNISYAN,
“Aravot” daily
