“I am the Army”: the photograph has been taken on the streets of Kyiv. This is a poster one can frequently meet in this country in a factual war with Russia, Ukraine and especially in its capital, Kyiv. Its author is the Ministry of Information of Ukraine. It is intended for publicizing the Ukrainian armed forces and the increase of the reputation of the army. Besides such posters, social advertising on this topic is widespread in the country, especially with the content “you are needed now”.
The advertisements raising the reputation of the army are typical of the conflicting countries perhaps. In this country, as in Armenia, fundraising for the army is carried out. This is the Ukrainian version of “Nation-Army”. Of course, “Nation-Army” is not an Armenian ideology. It is difficult to say how many percents of the population in these countries approve of such campaign, however, it is evident that peace is not propagated with the same power in the conflicting countries as the armed forces are, the societies are more prepared for war than for peace.
Nelly BABAYAN
