Today, The Netherlands Ambassador to Armenia, Marieke Monroy-Winter, met with representatives of Royal Flora Holland, Armenian rose growers, Dutch selection companies (De Ruiter, Schreurs, Dümmen Orange), as well as import and logistics companies, to explore opportunities for exporting Armenian roses to the Netherlands.
The special guest of the meeting was Deputy Minister of Economy of the Republic of Armenia Arman Khojoyan.
“Armenia has the natural potential in rose growing. This meeting showed that there are real opportunities to bring that potential to international markets,” the Ambassador noted.
Key takeaways from the meeting:
🌿 Licensing and varieties
Armenian growers wishing to sell via Royal Flora Holland must cultivate only protected varieties and pay royalties to Dutch selection companies to obtain a cultivation license.
Read also
🔁 There are 2 ways of cooperation with Royal Flora Holland:
1) Participating in the auction
2) Direct sales via the Royal Flora Holland online platform.
Growers can become members or simply suppliers. More information at Royalfloraholland.com
✈️ Logistics
In case of auction, flowers are sent physically to the Netherlands, with air transportation being preferable to ensure freshness and a higher price. Dutch import companies such as Red Sky and Easy Flora specialize in supporting logistics and import procedures.
💰 Subsidy and outlook
The Armenian Government currently subsidizes rose exports at 37 AMD per rose and is ready to discuss various scenarios.
Embassy of the Netherlands in Armenia